Interactive marketing is the implementation of any technology that seeks to create a “funnel” that draws your target market closer and begins a conversation with them. It usually involves platform convergence resulting in interaction and data mining. An example would be the convergence of web and mobile where a web banner or advert directs those who click on it to a website where some or other activity with incentive will entice the participant to register and part with their contact information. This contact information now forms a part of your arsenal of qualified leads and with nurturing, can result in sales.
We have a large arsenal of communication tools at our disposal, from the mobile platform to online and can shape a communication strategy that harnesses these widely utilised platforms to recruit, engage and build awareness.