
The days of one dimensional and static websites is gone. Nowadays, your client and consumer is bombarded by various messages when online, trying to get them to try this; buy that; click here, read this... Online consumption habits have changed dramatically over the past few years and, more often than not, you will lose potential clients with a static website. If you consider the amount of money spent to get someone to even look at your website, it pays to make sure they stay there (stickiness) and perform some action (conversion goal).
What we do at Digital Voodoo is strike the critical balance between communicating a corporate message and keeping the reader engaged and involved; if not entertained. We live in an age of corporate transparency, openness and humanity; and your online presence needs to reflect these values. When we talk about transparency, we don’t mean you must divulge your competitive advantage and industry secrets online, but you must be seen to be open to dialogue and feedback from your clients and consumers. It is all about understanding your clients and consumers; what do they want ? what do they need ? what are their aspirations ? what are their expectation of your goods and services ? what are their patterns of behavior ? and most importantly, how can you as an organisation add value to their lives ? This is where it pays to utilise feedback mechanisms on your website such as a poll, forum, blog or social networking.
Only by understanding the above variables can one start the design process and come up with website that delivers results. We just love challenges and finding new, innovative ways to communicate and gain advantage over your competition. Our team of strategists, account managers, web developers, designers and illustrators eat communication challenges for breakfast and would just love to sink their teeth into your project.
Web Design